Use when the buyer has pressure, symptoms, or a surface request but the real decision, evidence, alignment, action, workflow, or capability gap is unclear.
This is the diagnostic entry route.
Avoid when a bounded offering can already be scoped directly.
Not a free generic sales call, implementation kickoff, or AI-generated summary.
The buyer situation, decision object, evidence readiness, sponsor path, action gap, capability gap, and next step.
Buyer situation signal; fit/not-fit indicator; recommended next step; route to paid diagnostic or direct offering.
Recommended next offering, scope boundary, and clear CTA.
Context available, ambiguity level, source review depth, stakeholder input.
